Ellie Mac is an innovative embroidery studio specialising in design and freehand Irish machine embroidery, based in Brighton, UK.

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With 20 years of creative experience, Ellie’s approach has been shaped by a background in vintage textile sourcing, leatherwork, art direction, production and embroidery consultancy.

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Throughout her career, she has collaborated with artists and brands from different disciplines which has offered endless inspiration. She enjoys the step by step process of merging embroidery with other crafts and brands, believing that true innovation happens when different people, ideas and visions come together.

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Ellie’s work is driven by a desire to make embroidery both well-crafted, rooted in the traditions of the skill, and contemporary while evoking a sense of nostalgia and playfulness.